Social media is now more saturated than ever. If you do anything related to social media you understand how much time it takes to schedule the tweets, update the statuses, refine the pictures, analyze the statistics. There are more platforms now than ever, each has millions of users, and every single one can benefit your business somehow. If you are feeling overwhelmed I have some bad news, let me throw in a couple more platforms. I don’t know whether any of these should be added to an already mix of social media platforms, but there are good reasons to do so.
YouTube, Pinterest, and Vine. See anything in common about the three? Apart from being increasingly popular all three are visual based platforms. YouTube and Vine are specifically video based while Pinterest allows for any image, article, or video to be “pinned” on it for other users to view. Their growth in popularity echoes the already known fact that visual social media posts do much better than text only ones. This is a fact across all the platform.
YouTube has been around since 2005, or what can be described as an eternity in internet years. YouTube has evolved from a platform for sharing smaller videos to now hosting full length movies. YouTube is available on almost every mobile device, gaming station, and now even on TV. The combination of accessibility and ability to keep audiences engaged makes YouTube one of the platforms to make a presence on. The simple ability to demonstrate a product and earn a consumers trust makes YouTube Invaluable.
Pinterest is a fascinating new platform. It is unlike any of the other major platforms that allows users to create “boards” to which users “pin” or attach images, articles, videos, or younger female audience, however more and more men are joining the platform. anything else that can be found on the internet. Users then can browse each other’s boards or simply search by tags or categories. The visual nature of Pinterest and the focus on sharing pins allows Pinterest to have much higher interaction between brands and users, almost double that of Facebook. Pinterest also beats out Facebook and other platforms on engagement, and referral traffic. The one downfall is the demographic of Pinterest consisting of mainly
Vine is a newcomer, a new video sharing app for Twitter. Although a recent newcomer it has been extraordinarily popular. The app focuses on short video clips shared by users that can be directly embedded into Twitter and Facebook. Whether Vine becomes one of the mainstays or gets beat by Instagram video remains unknown. Due to the short length of Vine videos it can never hurt to jump in early and build a name on a fast growing platform.
Things To Think About
1. Will Vine become a prominent platform or is it just a fad?
2. How can Pinterest evolve to draw a wider demographic?
3. Will YouTube be the permanent leader in video sharing?