There are a number (a large number, like really large number) of articles, infograhics, and lists online that tout tips the proper use of Twitter. So whose list is the right one? I don’t know, but the correct answer is somewhere in the middle. Personally I am a believer in analysis and statistical methods so if we look at a number of the lists and combine the most commonly mentioned points then we should have the list of all lists. Below is a compiled list of some of the common pointers about Twitter slightly altered from personal experience.
1. Define Who You Are
Don’t be on Twitter just because your competitors are on Twitter. Think about what you do, what it is what you want to do, and how Twitter can help you accomplish your goals. Think of how you want to come across as a brand, whether it is humorous or serious.
2. Define Your Purpose and Goals
Many different companies use Twitter for different reasons from customer support to sales. All the successful companies however know the purpose behind their Twitter handle. Your business has goals also and Twitter can help accomplish them. Figure out what how Twitter will help you achieve them.
3. Identify Who Will Tweet
One of the main problems that a number companies suffer from is inconsistent voice and tweets. You may have one person in charge of your social media or an entire team. Whatever the case may be decide on the rules of interaction and how they will do it. Focus on what your social media team should do instead of what they shouldn’t do. Social media and Twitter is a flexible medium, don’t restrict it by placing to many rules.
4. Research the Communities and Your Target Audience
Twitter is one of the most open social media platforms available. Only about 5% of Twitter accounts have some privacy restrictions. Use the Twitter search bar, available Twitter research tools, or look to other brands to online to identify your target audience and the communities within which their reside. There is no need to guess what you should say or how you should engage, you can research it beforehand.
5. Create Great Content
This is probably the most repeated point when it comes to social media. With the entry barrier to social media so low it is becoming harder and harder to attract customers. What people look for online is original, creative content. Much like the old axiom “Build it and they will come”.
6. Respond, Interact, and Follow
This is social media, the word social says it all. Be social and respond, interact, and follow with your consumers on Twitter. You should respond to everyone who engages you on Twitter.
7. 80/20 Rule (Called the Pareto Principle)
This is the second most repeated point when it comes to social media. 80% of your posts/content should be for your followers while only 20% of your posts should be self-advertising.
1. What should be added to this list? What should be removed?
2. How closely should you follow the 80/20 rule?
3. What is the best way to research your audience?